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POSTING TYPE: Calls: Conferences

Posted by: ELMAR Moderator

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Call for papers

Association Française du Marketing

VALUE(S) AND MARKETING: CREATION AND DESTRUCTION OF VALUE(S) FOR SOCIETY

Date and location of the event: June 5 to 7, 2024 in Paris – Paris Dauphine University – PSL

The French Marketing Association (afm) brings together teachers, researchers and practitioners around marketing research and marketing practices in a spirit of community. Each year, the afm annual congress is a place for reflection and conviviality around the most recent themes in marketing and hot topics for those in the scientific community and practitioners. This 40th congress , organized by the University of Paris Dauphine-PSL and the Dauphine Research in Management Laboratory (DRM), will be an opportunity to celebrate the 40th anniversary of the afm.

Research around the development of marketing that creates more value(s) is therefore the subject in the spotlight at the 40th afm congress. The following themes are proposed (the list is not exhaustive):

• Positive marketing
• Influencer Marketing and Value
• Responsible communication
• Data-Marketing and privacy protection
• Sustainable business models and marketing
• Responsibility and Value of Marketing
• Ethics and value of research
• Transformation of marketing lessons in response to societal challenges
• Performance and markets
• Marketing and waste
• Value and methodological advances
• Technological and marketing transformations
• Sociocultural and marketing values
• Price and value
• Empowerment and marketing
• Marketing of territories
• CSR (Corporate Social Responsibility) and the value of Marketing
• Marketing and societal well-being
• Marketing and pro-environmental issues
• Value and donation
• Vulnerabilities and access to markets
• Marketing and inequalities / social justice
• Circular economy and consumption
• Marketing and sobriety
• Role of marketing in society
• Marketing Value and Stakeholders

If all issues are encouraged, regardless of the theme proposed this year, we invite all authors to produce at the conclusion of their submission a reflection of a few lines around the theme of value. As far as possible, all the conclusions will be analyzed in order to produce a synthesis around our reflections on the theme of “Value(s) and Marketing”.

The calendar

• October 16, 2023: Opening date for online submissions
• December 4, 2023 : Deadline for submission of online communications (this date is mandatory, no submission received after this date will be accepted)
• February 15, 2024: Notification of decisions to authors and modifications to be made
• March 20, 2024: Deadline for receipt of final communications