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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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‘Unattractive = natural’: How explicit and implicit beliefs jointly affect consumer purchase of unattractive produce
—Yixin Niu, Yanfen You, Yaxuan Ran, Jiani Liu [Google Scholar]

A meta‐analysis on peer‐to‐peer accommodation adoption
—Md Ashaduzzaman, Scott Weaven, Mitchell Ross, Charles Jebarajakirthy, Jiraporn Surachartkumtonkun, Haroon Iqbal Maseeh []

A systematic review on political ideology and persuasion
—Aylin Cakanlar, Katherine White []

Deciphering consumer commitment: Exploring the dual influence of self‐brand and self‐group relationships
—Brittney C. Bauer, Brad D. Carlson, Mark J. Arnold []

Improving the effectiveness of personalized recommendations through attributional cues
—Jakob Weidig, Christina Kuehnl []

It’s the smallness that counts: Consumer preferences for small versus large companies’ products
—Elze Uzdavinyte, Justina Baršytė, Zivile Kaminskiene [Google Scholar]

Marketing analytics: The bridge between customer psychology and marketing decision‐making
—Rituparna Basu, Weng Marc Lim, Anil Kumar, Satish Kumar []

More the merrier!! Understanding the effect of available content choices over willingness to pay for over‐the‐top subscriptions
—Shaphali Gupta, Pooja Shrivastava, Soniya Gupta-Rawal []

Negative halo effects of sustainable packaging
—Monin Techawachirakul, Abhishek Pathak, Kosuke Motoki, Gemma Anne Calvert []

Research online and purchase offline: The disruptive impact of consumers’ online information on offline sales interaction
—You Li, Lixiao Geng, Yaping Chang, Peng Ning [Google Scholar]

Strike while the iron is hot: Temperature affects consumers’ appetite for risk
—Josh Lundberg, Adam Craig, John Peloza [Google Scholar]

To be precise (imprecise) in utilitarian (hedonic) contexts: Examining the influence of numerical precision on consumer reactions to artificial intelligence‐based recommendations
—Hong Zhu, Zimeng Zhu, Yilin Ou, Ya Yin []

Validating cross‐modal measures for comparative research: Message veracity, novelty, and memorability
—Jakob D. Jensen, Melinda M. Krakow, Katheryn R. Christy, Chelsea L. Ratcliff, Manusheela Pokharel, Helen Lillie []

Walls have ears: Word‐of‐mouth diffusions in targeted promotions decrease targeted customer retention
—Yaping Chang, Xinlan Li, Xingyu Wang []

When and why signaling frontline employee inexperience can prove to be an asset: Effects on consumer forgiveness for service failure
—Michaël Flacandji, Julien Cusin, Renaud Lunardo []