JMR Updates
Introduction
Introducing JMR's Dataverse and Podcast Episode 4
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Journal News
Posted by: Rebecca Hamilton
JMR Updates
Introducing JMR’s Dataverse and Podcast Episode 4
Introducing JMRs Dataverse
is a repository created to support Upon conditional acceptance, authors will provide access to data, code and methodological materials to the coeditors and Data Editor (or follow an Alternative Disclosure Plan) by uploading them to JMRs Dataverse. Access to these materials will be maintained indefinitely, but will not be made public unless the authors elect to make them public.
“How I Wrote This” Episode 4: How Vicarious Touch Made it from Hibernation to Publication
In Episode 4, Karen Winterich talks with Andrea Webb Luangrath and Joann Peck about their 2022 paper, . After Andrea developed the idea in a doctoral seminar over a decade ago, the project hibernated for a few years before she and Joann brought it back to life. Knowing the paper addressed a relevant question digital marketers were interested in plus a theoretical gap, theyll talk about how they pushed forward post-rejection and worked with coauthors William Hedgcock and Yixiang Xu to bring this now well-cited paper to publication.
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Recently Accepted Papers at JMR Provide New Insights
- Prior work by shows how soda taxes affect consumer behavior, but what about their impact on firms? Check out to learn how promotional depth and frequency change, along with other marketing conduct variables.
- Nearly a decade ago, research examined fake reviews () but it wasnt clear what companies could do to mitigate this practice. New research by proposes practices review platforms can use to fight fakery and increase trust.
Firms with a Chief Marketing Officer may receive higher valuation by capital markets () and are more likely to receive venture capital funding (). But little is known about what drives differences in decisions made by CMOs. Using a multimethod approach, the forthcoming paper by shows when and why the decisions made by female CMOs are likely to differ from those of their male counterparts.