J Soc Mar
Introduction
Journal of Social Marketing, 13(4)
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs
‘Having our say’: a micro-level perspective in understanding sports clubs’ membership and active participation
—Foula Z. Kopanidis [Google Scholar]
The persuasive effects of social media narrative PSAs on COVID-19 vaccination intention among unvaccinated young adults: the mediating role of empathy and psychological reactance
—Youngjee Ko, Hanyoung Kim, Youngji Seo, Jeong-Yeob Han, Hye Jin Yoon, Jongmin Lee, Ja Kyung Seo []
Formative research for a social marketing safety campaign at a biomedical research facility
—Carolyn A. Lagoe, Derek Newcomer, Ashley Fico []
Social marketing framework for anti-littering behavior: an integrated serial mediation model
—Ranjit Kaur, Jagwinder Singh []
Exploring the relationship between car brands and risky driving
—Alan Tapp, George Marian Ursachi, Dan Campsall []
Preparing for retirement: the influence of message frame, message appeal and life stage
—Andrea Gaye Fenton, Sean Sands, Carla Ferraro, Jason Ian Pallant, Eraj Ghafoori []
The effects of inoculation and narrative messages on texting and driving among college students
—Sarah A. Geegan, Bobi Ivanov, Kimberly A. Parker, Stephen A. Rains, John A. Banas []
Advertising to reduce meat consumption: positive framing versus negative framing effects on attention
—Caitlin Zunckel, Pragasen Pillay, Mark Hamilton Drummond, David Rosenstein []
Perceptions underlying road safety behaviours of drivers in urban Ghana – a health-belief and planned behaviour perspective
—Raphael Odoom, Priscilla Teika Odoom, Mavis Essandoh []