J Fashion Mar Man
Introduction
Journal of Fashion Marketing and Management, 27(5)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Investigating the impact of body shape on garment fit
—Courtney Chrimes, Rosy Boardman, Helen McCormick, Gianpaolo Vignali []
How augmented reality can improve e-commerce website quality through interactivity and vividness: the moderating role of need for touch
—Seeun Kim, Hyejune Park, Mohammad Shahidul Kader []
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
—Kevin Teah, Billy Sung, Ian Phau []
Consumer coping with Covid-19: an exploratory study of clothing consumption shifts and the effect of consumer resilience
—Chuanlan Liu, Sibei Xia, Chunmin Lang []
Analyzing the impact of Covid-19 on sustainable fashion consumption with a model based on consumer value perceptions
—Nazan Okur, Canan Saricam, Aleyna Rumeysa Iri, Irem Sari []
How can CSR in demarketing trigger brand advocacy and mindful consumption? Mediating roles of perceived corporate hypocrisy and brand credibility
—Hoa Pham, Huu Phuc Dang, Bang Nguyen-Viet []
A sustainable model based on genetic algorithm for garment redesign process
—Manoj Kumar Paras, Lichuan Wang, Rudrajeet Pal, Daniel Ekwall []
The operational performance of fashion companies in the context of the coronavirus pandemic: static and dynamic analyses
—He Huang, Jing Huang, Yanfeng Zhong []
Omnichannel as a driver of digitalization: evidence from the emerging market in the fashion industry
—Natalia Szozda []