J Fashion Mar Man
Introduction
Journal of Fashion Marketing and Management, 27(6)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Do diverse frontline employees make a difference in customers’ self-concept and store attitude? The role of diversity in body size and ethnicity
—Domenique Jones, Heejin Lim [Google Scholar]
Antecedents to the conspicuous consumption of luxury fashion brands by middle-income black South Africans
—Fanny Saruchera, Lebohang Mthombeni []
Social media insights for non-luxury fashion SMEs in emerging markets: evidence from young consumers
—Bright Senanu, Thomas Anning-Dorson, Nii Nookwei Tackie []
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands: the generational differences
—Jiyoung Kim, Xi Yu Leung, Brittany McKneely []
You can’t shop with us: how US-based, value- and mid-market online clothing retailers position their plus-size female clothing sections
—Summer Suzanne Shelton, Amanda S. Bradshaw, Matthew Cretul, Debbie Treise [Google Scholar]
Social media fashion influencer eWOM communications: understanding the trajectory of sustainable fashion conversations on YouTube fashion haul videos
—Shelley Haines, Omar H. Fares, Myuri Mohan, Seung Hwan (Mark) Lee []
Move the mind of fashion consumers with low environment saliency: use well- and healed-baby appeals and increase anticipated positive emotions
—Dooyoung Choi, Ha Kyung Lee []
Promoting the right attitude: exploring the ethical fashion attitudes of fashion aficionados and materialists
—Su Yun Bae, Ruoh-Nan Yan []
Exploration of Indian plus-size women’s ready-to-wear: problems and preferences
—Annu Kumari, Noopur Anand [Google Scholar]