Engagement Tourism
Introduction
Handbook of Customer Engagement in Tourism Marketing
Book edited by Raouf Ahmad Rather, Scientific Researcher, Jammu and Kashmir, India and Haywantee Ramkissoon, Fellow of the Peer Review College, British Academy of Management, UK; Professor, UniSA Business; Executive Co-Director, Centre for Enterprise Dynamics in Global Economies (C-EDGE), University of South Australia and Visiting Professor, School of Tourism and Hospitality, College of Business and Economics, University of Johannesburg, South Africa and Centre for Research and Innovation in Tourism (CRiT), Taylor’s University, Malaysia
1 Customer engagement in tourism and hospitality research
Raouf Ahmad Rather, Haywantee Ramkissoon, Linda D. Hollebeek, and Sandra Maria Correia Loureiro
2 Positive and negative customer engagement in the tourism industry: should these constructs be studied separately?
Jenely Dayana Villamediana-Pedrosa, Natalia Vila-López, Inés Küster-Boluda, and Diana Kolbe
3 Negative customer engagement behavior in online social networks: understanding the nuance
Matthew Alexander and Jaylan Azer
4 Customer engagement conceptualization and conceptual links
Shuyue Huang
5 Measuring the value of customer engagement metrics
Adele D. Berndt and Daniel J. Petzer
6 Promotion of urban tourism: an analysis of customer engagement on Instagram in two Spanish cities
Juan Tugores-Ques, MarÃa Bonilla-Quijada and Joan Ripoll-i-Alcon
7 Connecting the dots between customer-perceived value of travel vlogs and Generation Z travel intention: the mediating role of online customer engagement
Yangyang Jiang, Xiya Zhang, M. S. Balaji and Tenghao Wang
8 The influence of customer engagement on destination loyalty from a destination marketing organisation perspective
Catarina Calisto de Freitas, Ricardo Godinho Bilro, and Susana Henriques Marques
9 Tourists’ affective, cognitive, and behavioral engagement through destination brand reputation
Raouf Ahmad Rather and Farhat Amin
10 Customer engagement and employee engagement, two sides of a coin: intellectual structures using bibliometric analysis
Mohsin Abdur Rehman, Zuhair Abbas, Raouf Ahmad Rather, Maroof Khalil, and Shoaib Muhammad
11 Customer engagement and trust: the moderating role of age and gender
Imran Khan and Mobin Fatma
12 The impact of virtual reality on customer engagement in tourism marketing: do age, gender and buyer readiness matter?
Kim Willems and Malaika Brengman
13 Customer engagement in evolving technological environments
Carlos Flavián and Sergio Barta
14 Consumer engagement in tourism-based images on social networking sites and behavioral intention to visit a destination
Khalil Hussain, Amir Zaib Abbasi, Muddasar Ghani Khwaja, and Ting Ding Hooi
15 Cross-cultural co-creation of a tourist site: the emic and etic makings
Young-Sook Lee, Line Mathisen and Siri Ulfsdatter Søreng
16 Customer experience and revisit intention: implications of redesigning hospitality services through technological innovations and servicescape reorganisation
Erisher Woyo
17 Eliciting tourists’ commitment through tourist engagement: evidence from the tourism destination industry
Raouf Ahmad Rather and Farhat Amin
18 Impact of COVID-19 on tourism customer engagement: a cross-destination comparison
Jesús Cambra-Fierro, MarÃa Fuentes-Blasco, Lily (Xuehui) Gao, MarÃa Eugenia López-Pérez and Iguácel Melero-Polo
19 Customer engagement in the tourism industry at the time of COVID-19: an exploratory study
Francesca Cabiddu, Ludovica Moi, and Gianluca Pusceddu
20 From communication to customer engagement: insights from a tourist destination before and during COVID-19
Jesús Cambra-Fierro, MarÃa Fuentes-Blasco, Lily (Xuehui) Gao and Iguácel Melero-Polo
21 Post-COVID-19-based customer engagement creation and contributions in tourism and hospitality social media: an integrative framework and future research directions
Raouf Ahmad Rather, Khalid Mehmood, Tareq Rasul, Lisa Cain, and Huda Khan
22 Conclusion: revisiting customer engagement and scope for future research
Raouf Ahmad Rather