蹤獲扦夥厙

Asia Pac J Mar Logistics

Introduction

Asia Pacific Journal of Marketing and Logistics, 35(9)

INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs


Effectiveness of environmental claims in preventing food waste: exploring consumer perspectives toward suboptimal food
Hsiu-Hua Chang []

Mindfulness and anti-consumption behavior: the role of authentic living
Li Min Lin, Hyun Jung Park []

Reward me or charity: The impact of mobile e-commerce platforms’ loyalty programme reward types on participation intention
Yanju Zhou, Cuilian Lu, Yi Yu [Google Scholar]

The power of photographs: the impact of marketer- and user-generated photographs on consumers’ online hotel booking
Junhui He [Google Scholar]

Transformational leadership and supply chain innovativeness: mediating role of knowledge sharing climate and moderating role of supply base rationalization
Cailin Zhang, Suicheng Li, Xinmeng Liu, Xiang Wang []

A study on the mediating effect of brand trust between perceived legitimacy of influencers and attitude toward brand: evidence from Turkey
Buket Bora Semiz, Mehmet ali Paylan []

Appearance and media popularity affecting experiential gift-giving
Tser Yieth Chen, Hsueh-Ling Wu, Zhi-Cheng Tai []

Understanding local consumers’ reactions to perceived unfair product recalls of foreign brands: a relative deprivation perspective
Junyun Liao, Siying He, Yanghong Hu, Jiawen Chen, Xuebing Dong [Google Scholar]

Shareholder reactions to corporate label change: evidence from South Korean firms
KwangWook Gang, Jihyun Eun, Byungchul Choi []

Revisiting Cool Japan in country-of-origin research: a commentary and future research directions
Junji Miyamoto, Akira Shimizu, Junya Hayashi, Isaac Cheah []

The effect of visibility of country of origin labelling on consumers’ fresh meat preferences
Judith Holdershaw, Roman Konopka [Google Scholar]

The effects of brand collaboration with the online game on customer equity and purchase intention: moderating effect of fashion brand type
Sang Jin Kim, Jiwon Yoo, Eunju Ko []

The effects of campaign-based logo changes on consumers attitude and behavior: a case of social distancing messages during the COVID-19 pandemic
Rozbeh Madadi, Ivonne M. Torres, Reza Fazli-Salehi, Miguel ngel Z繳簽iga []

Lessons learnt from COVID-19 vaccine operations and distribution performance: challenges and resilience strategies
Md. Maruf Hossan Chowdhury, A.K.M. Shakil Mahmud, Eijaz Khan, Mohammad Hossain, Zapan Barua []