MSI Clayton Dissertation Competition
Introduction
Yunhao Huang wins the 2023 competition, with Rodrigo Dias, Yanyan Li, Reza Roshangarzadeh and Walter Zhang receiving honorable mentions
INTEREST CATEGORY: DOCTORAL STUDENTS
POSTING TYPE: Awards
Posted by: Yui Ishikawa
The Marketing Science Institute (MSI) is pleased to announce the winners of the 2023 Alden G. Clayton Doctoral Dissertation Proposal Competition. Started in 1984, this annual competition is intended to encourage doctoral work on topics of importance to the marketing community. Students submitted their dissertation proposals from June 2023 through July 2023, at a point when their dissertation work was no more than 50% completed. ÌýÌý
The winners were selected from nearly 70 submissions. Evaluations of each submission were solicited from outside academic experts. We are grateful to all the marketing scholars who generously contributed their time to serve as reviewers.
The competition winner received $3,000. Winners and those who received honorable mentions are invited to attend MSI Summit 2024, where their work will be acknowledged. ÌýÌý
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WINNER ÌýÌýÌý
Yunhao Huang, University of California, BerkeleyÌý
Advisor: J. Miguel Villas-BoasÌý
Attribution and Compensation Design in Online AdvertisingÌý
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HONORABLE MENTIONS ÌýÌýÌý
Rodrigo Dias, Duke UniversityÌý
Advisor: Gavan Fitzsimmons and Eesha SharmaÌý
Consumer Wealth and Price ExpectationsÌý
Yanyan Li, University of Southern CaliforniaÌý
Advisor: Sha YangÌý
Privacy Invasion of Mobile Targeted Advertising and Consumer LearningÌý
Reza Roshangarzadeh, The University of Texas at DallasÌý
Advisor: TI Tongil KimÌý
Essays in the Empirical Investigation of Role of Information in MarketsÌý
Walter Zhang, The University of Chicago Booth School of BusinessÌý
Advisor: Sanjog MisraÌý
Optimal Comprehensible TargetingÌý
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Thank you for making this year’s competition so successful. The 2024 Alden G. Clayton Dissertation Competition will be opening next year.  ÌýÌý
Sincerely,   ÌýÌý
John Lynch  Ìý
Executive Director, Marketing Science Institute  Ìý
Leeds School of Business, University of Colorado-Boulder   ÌýÌý
Sherry L. Pincus  Ìý
Managing Director, Marketing Science Institute ÌýÌý
Keith M. Smith  Ìý
Research Director, Marketing Science Institute ÌýÌýÌý