Qual Mar Res
Introduction
Qualitative Market Research, 26(5)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Boosting customized and personalized interactive livestreaming experiences. Is Amazon Explore competing or complementing the hospitality industry?
—Zahy Ramadan, Maya Farah, Norma Al Rahbany []
Exploring new-product selling challenges in the FMCG sector: a qualitative method approach
—Archana Sharma, Mahim Sagar []
Promoting brand gratitude through unique emotional connection: a qualitative study
—Subhajit Bhattacharya, Arunava Dalal []
Resilience of small retailers in facing the Covid-19 pandemic – a qualitative study
—Tamal Samanta, Rajesh Aithal []
Projecting complex categories: biodynamic wine producers’ online identity
—Kenneth A. Fox, Grant Alexander Wilson []
Dynamics of user-generated content and service failure recovery: evidence from millennials
—Wilson Ozuem, Michelle Willis, Silvia Ranfagni, Kerry Howell, Serena Rovai []
Financial inclusion and the financial and economic development: review of the literature, evidence gaps and the road ahead
—Maryem Naili, Imad Jabbouri, Issa Helmi []
A framework to improve retail customer experience: a qualitative study exploring the customer journey
—Mojtaba Poorrezaei, Christopher Pich, Sheilagh Resnick []
Developing internal marketing strategies for measuring and managing employee-based brand equity
—Granit Baca, Nail Reshidi []