Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 41(8)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Unveiling consumer behavior in marketing: a meta-analytic structural equation modeling (Meta-SEM) of the model of goal-directed behavior (MGB)
—Pankaj Vishwakarma, Malaya Ranjan Mohapatra []
Trust in word of voice communication: why consumers adhere to purchase recommendations made by smart voice assistants
—Blanca Isabel Hernández Ortega, Laura Lucia-Palacios []
The impact of skippable advertising on advertising avoidance intention in China
—Shimin Yin, Bin Li, Qi Zhou []
Social media marketing for luxury brands: parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
—Tao Zha, Eugene Cheng-Xi Aw, Omkar Dastane, Angeline Gautami Fernando []
Unveiling the dark side of influencer marketing: how social media influencers (human vs virtual) diminish followers’ well-being
—Mojtaba Barari []
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
—Vikas Kumar, Vikrant Kaushal []
Influencer recommendation system: choosing the right influencer using a network analysis approach
—Abhishek Kumar Jha, Sanjog Ray []
The more open, the better? Research on the influence of subject diversity on trust of tourism platforms
—Siyuan Xu, Yupeng Mou, Zhihua Ding []
Fuel vehicles or new energy vehicles? A study on the differentiation of vehicle consumer demand based on online reviews
—Xiaoguang Wang, Yue Cheng, Tao Lv, Rongjiang Cai []