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J Mar Res

Introduction

Journal of Marketing Research, 60(6)

INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs


How Do Fast-Fashion Copycats Affect the Popularity of Premium Brands? Evidence from Social Media
Zijun (June) Shi, Xiao Liu, Dokyun Lee, and Kannan Srinivasan [] []

What Motivates Social Security Claiming Age Intentions? Testing Behaviorally Informed Interventions Alongside Individual Differences
Adam Eric Greenberg, Hal E. Hershfield, Suzanne B. Shu, and Stephen A. Spiller [] []

The Impact of In-Store Inspirational (vs. Deal-Oriented) Communication on Spending: The Importance of Activating Consumption Goal Completion
Dhruv Grewal, Carl-Philip Ahlbom, Stephanie M. Noble, Venkatesh Shankar, Unnati Narang, and Jens Nordfält [] []

Save More Today or Tomorrow: The Role of Urgency in Precommitment Design
Joseph Reiff, Hengchen Dai, John Beshears, Katherine L. Milkman, and Shlomo Benartzi [] []

How Can Publishers Collaborate and Compete with News Aggregators?
Wilfred Amaldoss and Jinzhao Du [] []

Helping Those That Hide: Anticipated Stigmatization Drives Concealment and a Destructive Cycle of Debt
Michael Moorhouse, Miranda Goode, June Cotte, and Jennifer Widney [] []

Female Chief Marketing Officers: When and Why Do Their Marketing Decisions Differ from Their Male Counterparts’?
Rajita Varma, Raghu Bommaraju, and Siddharth S. Singh [] []

When and How Slow Motion Makes Products More Luxurious
SungJin Jung and David Dubois [] []

Impact of Buying Groups on Buyer–Supplier Relationships: Group–Dyad Interactions in Business-to-Business Markets
Alok Kumar, Huanhuan Shi, Jenifer Skiba, Amit Saini, and Zhi Lu [] []

Virtual Fitting Room Effect: Moderating Role of Body Mass Index
Shuai Yang, Guiyang Xiong, Huifang Mao, and Minghui Ma [] []