J Mar
Introduction
Journal of Marketing, 87(6)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Editorial
Paradigms for Progress: An Anomaly-First Framework for Paradigm Development
—Vanitha Swaminathan, Cait Lamberton, Shrihari Sridhar, and Detelina Marinova [] []
Competition and the Regulation of Fictitious Pricing
—Richard Staelin, Joel E. Urbany, and Donald Ngwe [] []
The Past and Future of Gender Research in Marketing: Paradigms, Stances, and Value-Based Commitments
—Lisa Peñaloza, Andrea Prothero, Pierre McDonagh, and Kathrynn Pounders [] []
The Effectiveness of Membership-Based Free Shipping: An Empirical Investigation of Consumers’ Purchase Behaviors and Revenue Contribution
—Fangfei Guo and Yan Liu [] []
‘Choozing’ the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names
—John P. Costello, Jesse Walker, and Rebecca Walker Reczek [] [Google Scholar]
A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit
—Chenming Peng, Tammo H.A. Bijmolt, Franziska Völckner, and Hong Zhao [] []
The Negative and Positive Consequences of Placing Nonpromoted Products Next to Promoted Products
—Christina Kan, Yan (Lucy) Liu, Donald R. Lichtenstein, and Chris Janiszewski [] []
Meaning of Manual Labor Impedes Consumer Adoption of Autonomous Products
—Emanuel de Bellis, Gita Venkataramani Johar, and Nicola Poletti [] []