J Macromar
Introduction
Journal of Macromarketing , 43(4)
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs
Thinking Big 蹤獲扦夥厙t Going Small: Conceptualizing the Human-Technology Integration
—Spectrum Anastasia Thyroff, Matthew A. Hawkins, and Duygu Akdevelioglu [] []
Marketers as Appropriate Marital Partners: Historical Perspectives and Future Prospects
Lynn R. Godwin
journals.sagepub.com/doi/10.1177/02761467231187299
Normalizing the Toxic Consumer Subject: Sustaining Neoliberal Logics Within Online Gaming
—Clarice Yi Huston, Angela Gracia B. Cruz, and Eloise Zoppos [] []
The Role of Corporate Workplace Inclusivity Policies, Brand Equity, and Innovation Intensity in Firm Profitability: A Moderated Mediational Approach
—Mahabubur Rahman, M. ngeles Rodr穩guez-Serrano, Anwar Sadat Shimul, and Anisur R. Faroque [] []
Perceived Income Inequality, Trust, and Consumers’ Ethical Judgments
—Rafi M. M. I. Chowdhury [] [Google Scholar]
Marketing Capabilities, Market Orientation and Food Security of Biofortified Cassava Producers in Nigeria
—Ogbonnaya Ukeh Oteh, Romanus Osabohien, Jude A Mbanasor, Nnanna Mba Agwu, Ambrose Ogbonna Oloveze, and Kathleen Hefferon [] []
Toward Market Orchestration of Distributive Justice: Rearticulation of the Integrative Justice Model for Social Programs
—Ashley Deutsch [] []
Macromarketing Pedagogy at the 2023 Conference
—Julie V. Stanton [] []