J Intl Mar
Introduction
Journal of International Marketing, 31(4)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
Entrepreneurs’ Social Ties and International Digital Entrepreneurial Marketing in Small and Medium-Sized Enterprise Internationalization
—Man Yang, Peter Gabrielsson, and Svante Andersson [] []
When ‘Global’ Becomes a Challenge: The Role of Freshness in Food Brand Preference Formation
—Justina BarÅ¡ytÄ—, Ruta Ruzeviciute, Paulius Neciunskas, and Bodo B. Schlegelmilch [] [Google Scholar]
How Much Does Domestic Location Matter for B2B Firms’ Export Intensity? A Variance Decomposition Study
—Viacheslav Iurkov, Mariia Koval, and Ghasem Zaefarian [] []
Scarcity Appeals in Cross-Cultural Settings: A Comprehensive Framework
—Ubedullah Khoso, Eric Tafani, and Asim Qazi [] []
Commentary
Physical and Digital Privacy: How Developed and Developing Countries Differ in Both Vulnerability and Protection
—Aaron R. Brough, Bernadette Kamleitner, and Kelly D. Martin [] []