J Interactive Mar
Introduction
Journal of Interactive Marketing, 58(4)
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs
The Market for Privacy: Understanding How Consumers Trade Off Privacy Practices
—Felix Eggers, Frank T. Beke, Peter C. Verhoef, and Jaap E. Wieringa [] []
The Effects of Linguistic Coordination on Perceived Quality of Consumer Reviews: A Dual Process Perspective
—Angela Xia Liu, Yinglei Wang, and Jurui Zhang [] []
How Chatbot Language Shapes Consumer Perceptions: The Role of Concreteness and Shared Competence
—Jano Jiménez-Barreto, Natalia Rubio, and Sebastian Molinillo [] []
Understanding the Role of Social Media Content in Brand Loyalty: A Meta-Analysis of User-Generated Content Versus Firm-Generated Content
—Olli Tyrväinen, Heikki Karjaluoto, and Dandison Ukpabi [] []
A Multimodal Emotion Perspective on Social Media Influencer Marketing: The Effectiveness of Influencer Emotions, Network Size, and Branding on Consumer Brand Engagement Using Facial Expression and Linguistic Analysis
—Steven Holiday, Jameson L. Hayes, Haseon Park, Yuanwei Lyu, and Yang Zhou [] []
Should We Feed the Trolls? Using Marketer-Generated Content to Explain Average Toxicity and Product Usage
—Marcelo Vinhal Nepomuceno, Hooman Rahemi, Tolga Cenesizoglu, and Laurent Charlin [] []