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Health Mar Quart

Introduction

Health Marketing Quarterly, 40(4)

INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs


Editorial

The importance of health marketing and a research agenda
Joy Parkinson & Janet Davey [] []

Research Articles

Mass behaviour change amid COVID-19: How public health information and social norms explain the transformation
Joan Carlini, Marie-Louise Fry, Debra Grace, Melissa Fox & Peta-Anne Zimmerman [] []

People and place attachment: Exploring compliance in neighborhood health centers
Mark S. Rosenbaum, Volker G. Kuppelwiese, Germán Contreras Ramirez & Aikaterini Manthiou [] []

Exploring consumer vulnerability in the consumption of menstrual products: Insights from a developing country
Edna G. Ndichu & Shikha Upadhyaya [] []

Factors influencing women to accept diet and exercise messages on social media during COVID-19 lockdowns: A qualitative application of the health belief model |
Clare Davies & Alana Mann [] []

Let it out: A digital communication campaign to reduce suicide and mental health stigma in Kentucky farmers
Jeanne M. Ward & Cheryl D. Witt [] []

Racism, self-rated general health status, and health-related quality of life among Black and Asian Americans
Zhiwen Xiao, Li Zeng, Po-Lin Pan, Jae Lee & Allen Wu [] []