���������

INTEREST CATEGORY: DOCTORAL STUDENTS
POSTING TYPE: Revisits

Posted by: Kyung Hoon Kim

---

2024 GAMMA Doctoral Dissertation Competition

Submission Deadline: January 15, 2024

Chair of 2024 GAMMA Doctoral Dissertation Competition Award Committee:

Prof. John Cadogan (University of Leicester), Editor-in-Chief of the International Marketing Review.

The Global Alliance of Marketing & Management Associations is pleased to announce the 2024 GAMMA Doctoral Dissertation Competition, designed to acknowledge excellent doctoral dissertations on important marketing & management subjects. Submission must be received by January 15, 2024 via e-mail. GAMMA will grant one Premier Award for the best thesis, and up to two Excellent Awards for runners up. Each winner will receive an award package including an award certificate and some award money.

The submitted dissertation must have been completed and approved by his/her dissertation committee in 2022 – 2023.

‘GAMMA Doctoral Dissertation Competition’ associated with the Korean Scholars of Marketing Science is proud of our long award history. Only a few qualified candidates have won this competition. The competition is open to persons with completed doctoral dissertations in the fields of marketing and related topics worldwide. Participation in other grant or award programs does not preclude consideration for this award. Candidates are required to attend and make presentations in the competition which will be held in the 2024 Global Fashion Management Conference (University of Milan, Milan, Italy July 11-14, 2024). Winner(s) will be announced at the 2024 GFMC at Milan’ ().

Submission Guidelines: send your application package by email to gammacentraloffice@gmail.com, and include in the package the following.

1. Completed ‘2024 GAMMA Doctoral Dissertation Competition Application Form’
2. Detailed contact information for you and your dissertation advisor/chair.
3. Recommendation Letter signed by your advisor.
4. A page with all of your committee members’ signatures in your dissertation (if applicable).
5. A WORD or PDF document providing a summary of the final thesis (30 pages maximum).
6. Any articles published out of the thesis can also be attached.

The 2024 GAMMA Doctoral Dissertation Competition Committee will judge submissions based on originality of ideas presented, theoretical sophistication, rigor in methods, scope, significance in terms of contribution to theory and practice, and overall quality.

More Information & e-mail Submission to: Central Office, Global Alliance of Marketing & Management Associations, Changwon National University, Changwon, Gyeonsangnam-do, Republic of Korea. E-mail: gammacentraloffice@gmail.com

2024 Global Fashion Management Conference at Milan ()
Global Alliance of Marketing & Management Associations ()
Korean Scholars of Marketing Science ()
Global Marketing Conference ()

---

Call for Papers:

Special Section of Asia Pacific Journal of Marketing and Logistics

on ‘Luxury in the Age of Digital Disruption and Transformation’

Extended Abstract Submission Deadline: January 15, 2024

Full Paper Submission Deadline: Aug. 15, 2024

The Asia Pacific Journal of Marketing and Logistics (SSCI) will publish a special section on ‘Luxury in the Age of Digital Disruption and Transformation’ for the 2024 Global Fashion Management Conference at Milan (University of Milan, Milan, Italy, July 11-14, 2024).

Luxury brands, such as the globally renowned Louis Vuitton and Rolls Royce, are symbolic of enduring sophistication, exclusivity, historical significance, impeccable craftsmanship, limited availability, and top-tier customer service (Shimul and Phau, 2022). These distinctive characteristics make them operate differently from the majority of other businesses and present them with challenges as they navigate digital transformation. Luxury brands exhibit caution in adopting digital changes, as digital practices effective in other sectors could potentially be counterproductive for the luxury market (Holmqvist et al., 2020). Luxury brands are known for providing personalized services that reflect their brand image, all while maintaining optimum control over customer interactions through their frontline employees. Conventionally, the luxury sector has favored a one-on-one service encounter where customers largely participate passively, with minimal use of digital tools. This highlights the sector’s reluctance to loosen control over customer interactions (Hoang et al., 2023).

Nonetheless, the digital age, propelled by e-commerce, social media platforms, blockchain, artificial intelligence (AI), augmented reality, virtual reality, metaverse, and bots, has drastically transformed both the commercial and cultural arenas, imposing new opportunities and challenges on luxury brands (Joy et al., 2022). The enduring and classic concept of luxury now finds itself in a dilemma with the necessity to evolve in a continuously developing digital landscape (Lee and Youn, 2021). For instance, there exists an inherent tension where social media online presence might dilute the exclusivity of luxury brands, and luxury consumers who are in need for uniqueness may shun products which are becoming popular—a phenomenon referred to as the “reverse-bandwagon” effect (Oc et al., 2023). That said, another line of evidence suggests a contrasting perspective. Luxury fashion entities are acknowledging the essential role of an online presence. Pioneer brands such as Burberry and Chanel are embracing digital platforms to foster a more interactive audience connection. It is forecasted that online luxury sales will continue to grow (Hoang et al., 2023). As this shift towards online grows, it is imperative for luxury brands to adapt and utilize advanced digital strategies and tools to thrive in the modern luxury landscape.

Concurrently, the esteemed craftmanship, which characterizes luxury, is now in competition with the exactitude provided by emerging technologies like AI and automation. The timeless charm of handmade luxury goods is countered by the efficiency of automated production. In a similar vein, luxury brands are increasingly adopting AI to enhance customer experiences with their products. For instance, Gucci and BMW are integrating Artificial Intelligence (AI) into their processes, with Gucci using AI for sneaker development and BMW employing it to innovate new designs. While AI enhances functional value of luxury brands, preliminary evidence has suggested the application of AI to the design process of luxury goods could potentially diminish the perceived prestige and overall consumer perception of the luxury brand. This arises from the inability of AI to emulate human emotions and feelings, which lays the core essence of luxury brands (Xu and Mehta, 2022).

Within the growing blending of digital and physical worlds, luxury brands inevitably need to pave ways forward, and we probably will witness a reshaping of the very definition of luxury. It is clear that the convergence of luxury and digital transformation presents an uncharted territory. The luxury industry is currently awaiting solutions to the challenges and opportunities arising from integrating technology efficiently, and more importantly without compromising the essence of their brand. This special issue aims to understand the implications of digital change on luxury brands and how luxury brands can navigate through digital disruption and transformation. We invite submissions employing both quantitative and qualitative approaches, with a particular interest in studies that incorporate multi-methods and diverse data sets.

Recommended topics include, but are not restricted to:

• Conceptualization of digital disruption and transformation in luxury
• Re-defining luxury in digital transformation
• Influencer marketing and luxury branding
• The role of AI in shaping luxury consumer experiences
• Chatbots and service robots in luxury retailing
• Digital democratization and luxury exclusivity
• Tension between personalized luxury services and automated digital processes
• The impact and potential of Virtual Reality (VR) and Augmented Reality (AR) in transforming luxury service experience
• Omnichannel integration in luxury
• Digital authenticity and counterfeiting in luxury
• Consumer psychology in digital luxury shopping
• Crafting digital narratives in luxury
• Digital supply chain and logistic management in luxury

Conference Submission and Review Process: Extended abstract should be submitted to the

Luxury in the Age of Digital Disruption and Transformation track of the 2024 GFMC at Milan. All submissions, reviews, and notifications of editorial decisions will be conducted electronically through the 2024 Global Fashion Management Conference (GFMC) at Milan submission page: . Extended abstract submissions should follow the 2024 GFMC submission guidelines (). The manuscript’s title page should include the corresponding author’s name, affiliation, mailing address, telephone number, and e-mail address. Names and contact information for other authors should be included as well.  Manuscripts considered for the special issue should be original contributions and should not be under consideration for any other publication at the same time. Submissions will be evaluated by a double-blind review process.

Among papers initially submitted to ‘Luxury in the Age of Digital Disruption and Transformation’ track of the 2024 Global Fashion Management Conference (GFMC) at Milan, papers selected by the special issue guest editors will be considered for submission to this special issue of the Asia Pacific Journal of Marketing and Logistics on ‘Luxury in the Age of Digital Disruption and Transformation’. Full paper submission to the APJML should follow the submission guidelines of the Asia Pacific Journal of Marketing and Logistics

().

For More Information:

1. Guest Editors:

– Professor Eunju Ko (Yonsei University, Republic of Korea)

Email: jgfmeditor@gmail.com

– Associate Professor Eugene Cheng-Xi Aw (UCSI University, Malaysia)

Email: EugeneAw@ucsiuniversity.edu.my /eugenecx.aw@gmail.com

2. 2024 Global Fashion Management Conference at Milan:

Venue: University of Milan, Milan, Italy

Date: July 11-14, 2024

3. Asia Pacific Journal of Marketing and Logistics

References

Hoang, D., Kousi, S. and Martinez, L. F. (2022), “Online customer engagement in the post-pandemic scenario: a hybrid thematic analysis of the luxury fashion industry”, Electronic Commerce Research, Vol. 23, pp. 1401–1428

Holmqvist, J., Wirtz, J. and Fritze, M. P. (2020), “Luxury in the digital age: A multi-actor service encounter perspective”, Journal of Business Research, Vol. 121, pp. 747-756.

Joy, A., Zhu, Y., Peña, C. and Brouard, M. (2022), “Digital future of luxury brands: Metaverse, digital fashion, and non‐fungible tokens”, Strategic change, Vol. 31 No. 3, pp. 337-343.

�����Ի��� (2021), “Luxury marketing in social media: the role of social distance in a craftsmanship video”, , Vol. 33 No. 3, pp. 826-845.

Oc, Y., Plangger, K., Sands, S., Campbell, C. L. and Pitt, L. (2023), “Luxury is what you say: Analyzing electronic word‐of‐mouth marketing of luxury products using artificial intelligence and machine learning”, Psychology & Marketing, Vol. 40 No. 9, pp. 1704-1709.

Shimul, A. S. and Phau, I. (2022), “Luxury brand attachment: Predictors, moderators and consequences”, International Journal of Consumer Studies, Vol. 46 No. 6, pp. 2466-2487.