Current Issues Res Adv
Introduction
Journal of Current Issues & Research in Advertising, 44(4)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Examining the Ad Industry’s Race and Ethnicity Problem: Application and Extension of Co-Cultural Theory
—Noura Ibrahim, Kasey Windels & Lincoln Lu [] []
Brand Changes Me: An Exploratory Study of Perceived Changes in Consumers’ Self-Concept in the Life Cycle
—Magdalena KolaÅ„ska-Stronka, Marzanna Farnicka, Piotr Mamcarz, PaweÅ‚ Krasa & Agata PorÄ™ba-Chabros [] []
Mitigating the Vampire Effect of Using Celebrity in Advertising: An Eye-Tracking Approach
—Terri H. Chan & Bolton K. H Chau [] []
Green CSR Communication to Internal Audiences: The Persuasive Power of Normative Appeals to Employees’ Green Behaviors
—Eun Yeon Kang & Soo Yeon Kang [] []
COVID-19 Public Service Advertisements through the Prism of Goal-Framing Theory
—Evgeniia Belobrovkina & Shelly Rodgers [] []
Vertical Individualism As a Motivating Factor in Perceiving CSR Advertising for East Asian Markets: Korea and China
—Yoon-Joo Lee, Huan Chen & Eric Haley [] []
The Role of Social Identity and Spokesperson in Influencing Consumer Involvement, Information Seeking, and Purchase Intention
—Carolyn A. Lin & Louvins Pierre [] []