Asia Pac J Mar Logistics
Introduction
Asia Pacific Journal of Marketing and Logistics, 35(8)
INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs
Editorial: Written by ChatGPT, illustrated by Midjourney: generative AI for content marketing
—Risqo Wahid, Joel Mero, Paavo Ritala []
Poison or remedy? Masculinity in a pathos-based sustainable brand story
—Chaohua Huang, Shaoshuang Zhuang, Haiyan Ma []
Decoding influencer marketing from a community perspective: typologies and marketing management implications
—Rang Wang, Sylvia Chan-Olmsted []
A bibliometric analysis of green marketing in marketing and related fields: From 1991 to 2021
—Shaoshan Wang, Matthew Tingchi Liu, Andrea Pérez []
Revisiting public relations function in the digital era: a study on public relations and marketing practitioners in Hong Kong
—Suk Chong Tong, Fanny Fong Yee Chan []
What affects users to click social media ads and purchase intention? The roles of advertising value, emotional appeal and credibility
—Wen-Kuo Chen, Chia-Ju Ling, Chien-Wen Chen []
Mobile shopping decision comfort using augmented reality: the effects of perceived augmentation and haptic imagery
—Alex Ivanov, Milena Head, Cosima Biela []
Exploring the recipients’ attitudes and behaviors toward gift-giving: a cross-cultural comparison between Thailand and the USA
—Theeranuch Pusaksrikit, Sydney Chinchanachokchai [Google Scholar]
Exploring the role of brand–sustainability–self-congruence on consumers’ evaluation of luxury brands
—Ken Kumagai [Google Scholar]
How the construal of power impacts healthy food preference: the mediating role of self-discipline perception
—Hongyan Jiang, Yudi Sun, Chen Li, Mengmeng Xu []
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands – an empirical study from South Korea
—You Jeong Hong, Beomjoon Choi, Kyogu Lee []
Do relational benefits influence commitments and loyalty in a non-contract mechanism?
—Chang-Ju Lee, Sae-Mi Lee, Rajesh Iyer, Yong-Ki Lee []
Consumer engagement with self-driving cars: a theory of planned behavior-informed perspective
—Linda D. Hollebeek, Choukri Menidjel, Omar S. Itani, Moira K. Clark, Valdimar Sigurdsson []
Vertical line extensions: consumers’ preferences for downward and upward extensions
—Miyuri Shirai [Google Scholar]
Developing an alternative approach to the measurement of B2B relationship health
—Stephane Bignoux, David Gray, Anna Tudehope Booth []