Firm Strategic Orientations
Introduction
Victor Chernetsky seeks unpublished work on firm strategic orientations
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: Dialog
Posted by: Victor Chernetsky
My colleagues and I are searching for manuscripts (unpublished/working papers) that report statistics involving firm strategic orientations such as market orientation and related constructs (i.e., customer orientation, competitor orientation, customer centricity, etc.). I can be reached at cher4071@stthomas.edu.
Sincerely,
Victor Chernetsky
Assistant Professor of Marketing
University of St. Thomas