Soc Mar Quart
Introduction
Social Marketing Quarterly, 29(3)
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs
Research and Evaluation
Social Marketing: Using the Theory of Planned Behaviour to Predict Open Defecation Free Behaviour Among Households in Ghana
—Sayibu Ibrahim Nnindini and Justice Boateng Dankwah [] []
Conceptualizing an Omnichannel Approach for Social Marketing Under the Assumptions of the Transtheoretical Model of Change
—Beatriz Casais [] []
The Role of Collectivism and Liberty in Parents’ Risk Perceptions, Anticipated Guilt, and Intentions to Vaccinate Their Children Against COVID-19
—Xiao Wang and Jie Xu [] []
Conceptualizing, Embracing, and Measuring Failure in Social Marketing Practice
—M Bilal Akbar, Liz Foote, and Alison Lawson [] []
Improving Hand Hygiene Adherence in Small Animal Hospitals: A Social Marketing Approach
—Bettina Höchli, Michael Dorn, Geraldine Holenweger, Claude Messner, Simone Schuller, and Helene Rohrbach [] []
Picking Up the Beat: Social Marketing Academic Course Offerings and Trends as the Discipline Marks 50 Years
—Liz Foote, Kathleen Kelly, Nancy R. Lee, and Abigail Abrash Walton [] []
Commentary
Friends With Benefits: Practitioner Publishing as a Pathway to Collaboration in Social Marketing
—Phill Sherring and Liz Foote [] []