J Mar Higher Ed
Introduction
Journal of Marketing for Higher Education, 33(2)
INTEREST CATEGORY: MARKETING FOR HIGHER ED
POSTING TYPE: TOCs
The roles of the country’s cognitive, affective, and personality aspects in international students’ decision-making
—Evelyn Hendriana, Khairil Wahidin Awang & Raja Nerina Raja Yusof [] []
Motivation factors in student decisions to study Transnational Higher Education in China: a comparative study of two Anglo-Sino programmes
—Dan Liu, Alun DeWinter, Peter Harrison & Katherine Wimpenny [] []
Community orientation: an overlooked pillar of market-oriented higher education institutions
—Shahira El Alfy [] []
What affects university image and students’ supportive attitudes: the 4Q Model
—Ismail Erkan, Sevtap Unal & Fulya Acikgoz [] []
Antecedents and consequences of brand citizenship behavior in private higher education institutions
—Kamran Khan, Irfan Hameed & Syed Karamatullah Hussainy [] []
Commitment of key internal stakeholders during internationalization: challenges of an emerging market culture
—Natalia V. Volkova & Maria S. Plakhotnik [] []
Identification and emotional attachment in higher education: antecedents and consequences
—Mehmet Özer, Alper Özer & Akın Koçak [] []