J Adv
Introduction
Journal of Advertising, 52(5)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Introduction
Inclusive Advertising for a Better World
—Giampaolo Viglia, Wan-Hsiu Sunny Tsai, Gopal Das & Iryna Pentina [] []
Original Research Articles
Driving Impact through Inclusive Advertising: An Examination of Award-Winning Gender-Inclusive Advertising
—Linda Tuncay Zayer, Catherine A. Coleman & Lauren Gurrieri [] []
Body as a Process versus Body as an Object: The Consequences of How Larger-Bodied Women Are Portrayed in Health-Related Advertising
—Deepika Naidu, Andrew W. Perkins & Elizabeth Howlett [] []
Leveraging Social Media Advertising to Foster Female Consumers’ Empowerment and Engagement: The Role of Regulatory Mode
—Felix Septianto, Frank Mathmann, Linda D. Hollebeek & E. Tory Higgins [] []
The Advertising Industry’s Advice on Accessibility and Disability Representation: A Critical Discourse Analysis
—Edward Timke [] []
Inclusivity in Advertising: A Typology Framework for Understanding Consumer Reactions
—Dean Charles Hugh Wilkie, Amelie Jay Burgess, Abas Mirzaei & Rebecca M. Dolan [] []
Benefactor- versus Recipient-Focused Charitable Appeals: How to Leverage In-Group Bias to Promote Donations for Out-Group Recipients
—Bingqing (Miranda) Yin & Yexin Jessica Li [] []
Social Exclusion: A Bibliometric Analysis and Future Research Directions in Advertising
—Yeyi Liu, Kshitij Bhoumik, Aulona Ulqinaku & Laura Grazzini [] []
Research Note
Ethnic Minorities in Advertising
—Anna Rößner & Martin Eisend [] []