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Cal Man Rev

Introduction

California Management Review, 66(1)

INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs


Implementing AI

Getting AI Implementation Right: Insights from a Global Survey
Rebecka C. Ångström, Michael Björn, Linus Dahlander, Magnus Mähring, and Martin W. Wallin [] []

Organizational Implementation of AI: Craft and Mechanical Work
Konstantin Hopf, Oliver Müller, Arisa Shollo, and Tiemo Thiess [] []

Technology Strategy

How Incumbent Firms Respond to Emerging Technologies: Comparing Supply-Side and Demand-Side Effects
Julian Birkinshaw [] []

Strategies for Value Reconfiguration in Online Platforms
Kuchi Sanchita and Sumeet Gupta [] []

International Business

Chinese Multinationals’ Internationalization Strategies: New Realities, New Pathways
Peter Zámborský, Zheng Joseph Yan, Snejina Michailova, and Vincent Zhuang [] []

From Buzzword to Biz World: Realizing Blockchain’s Potential in the International Business Context
Juan Du, Bo Bernhard Nielsen, and Catherine Welch [] []