AMTP 2024

Introduction

Association of Marketing Theory & Practice, Hilton Head, SC, 13-16 Mar 2024; Deadline now 24 Nov

POSTING TYPE: Revisits

Posted by: Tulay Girard


Due to many requests, the submission deadline has been EXTENDED to November 24, 2023 for the 2024 AMTP conference (in-person & virtual).

Please visit:  to access the call-for-papers, submission site for papers, extended abstracts, panel proposals, and student papers, and additional information about the conference.

At the conference, Dr. Joe Hair will be offering PLS-SEM workshop using SmartPLS 4.0 on Thursday and Friday afternoons.

As one of the highlights of the conference, we will host the practitioner keynote speaker session with Greg Parker, the founder and CEO of Parker’s convenience stores with over 1,300 employees and close to 80 stores in Georgia and South Carolina.

As always, the “Best Ball Captain’s Choice Golf Tournament” will be on Thursday afternoon for those who want to shake the winter’s rust off their golf game.

The open-access Journal of Applied Marketing Theory (JAMT) (ISSN: 2151-3236) is affiliated with AMTP and publishes two issues a year. JAMT is indexed in Cabell’s Journalytics, Sherpa Romeo, CrossRef, and Google Scholar, and listed in WorldCAT and CLOCKSS. We are currently inviting submissions for the spring issue. Please visit JAMT’s website to access the back issues and/or submit your paper.

AMTP offers a great environment for the presentation of creative ideas in the marketing field and for doctoral students to network. When you attend you will find supportive and interested colleagues that are willing to share their experiences and ideas to help enrich your research.