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INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Events

Posted by: Vaishali Singh

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Center for Research Excellence in Marketing (CREM), MICA, India, is organizing an Online Winter School consisting of two workshops. The first workshop is scheduled from November 30, 2023, to December 2, 2023. The topic of the first workshop is Experimental Research Design. The second workshop is scheduled for December 4 & 5, 2023. The applications are invited by interested applicants. For more information click on webpage:

Please register using link:

Last date for the application has been extended to November 25, 2023

Workshop 1 –Workshop on Experimental Research Design

ÂÜÀòÉç¹ÙÍøt Workshop 1

The Workshop is intended to acquaint the participants with the basics of designing experiments and applying them to marketing problems. The Workshop will train the participants to design experiments, carry them out step by step, and analyze their data.

What to expect

• Learning the basics of experimental design.
• Conducting an experiment and performing data analysis and interpretation.
• Develop confidence through hands-on experience.

Facilitator for Workshop 1

Prof. Giampaolo Viglia, Professor of Marketing, Associate Head (Research and Innovation), University of Portsmouth, UK.

Editor-in-Chief: Psychology & Marketing

Workshop 2: Shaping Through the Review Process: Author’s and Editor’s Perspective

ÂÜÀòÉç¹ÙÍøt Workshop 2

Navigating through peer review is critical to impactful scholarly work. Authors often face challenges in comprehending and forming a holistic perspective of the reviews received from anonymous reviewers, and the editorial team. Facilitators will take us through the review journey of a manuscript and bring the editor’s and author’s perspectives respectively.

What to expect

• To understand the criticality of the review process journey and help the authors develop an accurate and balanced approach towards it.
• To take insights from the facilitators who have undergone the review journey and already published research papers in high-impact journals.
• To learn how to handle contradictory review comments.
• To understand the journal and editor’s view of rejection and acceptance of the work.

Facilitator for Workshop 2

Prof. Shaphali Gupta, Mani Ayer Chair Professor of Marketing, MICA, India
Dr. Mayank Kumar, Assistant Professor of Information System, MICA, India

Contact persons:

Dr. Vaishali Singh
Senior Research Associate & Coordinator, CREM
Email:Ìýcrem@micamail.in