Mar Ed Rev
Introduction
Marketing Education Review, 33(4)
INTEREST CATEGORY: TEACHING AND LEARNING
POSTING TYPE: TOCs
Editorial
EDITORIAL: ENHANCING MARKETING EDUCATION AND STUDENT EXPERIENCES
—Seung Hwan (Mark) Lee [] []
Research Articles
A CREATIVE ABDUCTION APPROACH TO THEORY DEVELOPMENT IN MARKETING DOCTORAL EDUCATION
—Zachary G. Arens [] []
STUDENTS’ RECALLED DESIRABILITY OF USING GAME-BASED STUDENT RESPONSE SYSTEMS (GSRSS): a USER EXPERIENCE (UX) PERSPECTIVE |
—Marta Nieto GarcÃa & Jason Sit [] []
UNTRUSTWORTHINESS IN STUDENT TEAMS: A CROSS-CULTURAL COMPARISON BETWEEN DIFFERENT THINKING CULTURES OF THE U.S. AND SOUTH KOREA
—Sohyoun Shin & Matthew L. Meuter [] []
UNDERGRADUATE MARKETING STUDENT RETENTION: THE ROLE OF PERSONAL VALUES
—Halimin Herjanto, Muslim Amin, Megan M Burke & Marcus J. Burke [] []
WHAT MATTERS TO STUDENTS? A SCARF-BASED MODEL OF EDUCATIONAL SERVICE RECOVERY
—Matthew Aplin-Houtz, Laura Munoz, J. Ricky Fergurson, David E. Fleming & Rich J. Miller [] []