JAR Authors Showcase
Introduction
Journal of Advertising Research Virtual Event, 25 Oct 2023
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: Revisits
Posted by: Nanette Burns
Journal of Advertising Research Revisit
JAR Authors Event
“Inside the JAR: Brand Safety, Social Targeting, and Who Needs Highly Creative Ads?â€
There’s still time to sign up to attend the next JAR Insights Studio on Wednesday, October 25 at 12 pm ET, showcasing Journal authors and their latest published work.
To register for this ARF-hosted virtual event, click here:
Concluding with a live, interactive Q&A panel moderated by ARF Chief Research Officer, Paul Donato, the program will feature the following speakers presenting their papers:
- Ross Johnson (University of North Texas, G. Brint Ryan College of Business):
- Scott Koslow (Macquarie University):
- Zhen-Zhen Wang (Shenzhen University School of Communication):
Joining the Q&A are coauthors with Ross Johnson on his brand safety research:
- Farnoosh Khodakarami (San Diego State University Fowler College of Business)
- Clay Voorhees (University of Alabama Culverhouse College of Business)
For more details, and to register for this live Zoom event that is free and open to all, click here:
To view past JAR Insights Studios: