J Res Interactive Mar
Introduction
Journal of Research in Interactive Marketing, 17(5)
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs
Social- or task-oriented: how does social crowding shape consumers’ preferences for chatbot conversational styles?
—Jiaji Zhu, Yushi Jiang, Xiaoxuan Wang, Suying Huang [Google Scholar]
Artificial intelligence-enabled personalization in interactive marketing: a customer journey perspective
—Youjiang Gao, Hongfei Liu []
Building human brands: the role of critical reviews
—Nadia Pomirleanu, Pavan Rao Chennamaneni, Babu John-Mariadoss, John A. Schibrowsky []
Ride-sharing platforms: the effects of online social interactions on loyalty, mediated by perceived benefits
—Jing Zhang, Linghua Zhang, Bei Ma []
The effect of E-commerce virtual live streamer socialness on consumers’ experiential value: an empirical study based on Chinese E-commerce live streaming studios
—Ruijuan Wu, Jingjing Liu, Shuai Chen, Xing Tong [Google Scholar]
Effects of the anthropomorphic image of intelligent customer service avatars on consumers’ willingness to interact after service failures
—Qi Yao, Ling Kuai, Lan Jiang [Google Scholar]
How perceived interactivity affects consumers’ shopping intentions in live stream commerce: roles of immersion, user gratification and product involvement
—Eunsin Joo, Jing Yang [Google Scholar]
How emotions impact the interactive value formation process during problematic social media interactions
—Moreno Frau, Francesca Cabiddu, Luca Frigau, Przemysaw Tomczyk, Francesco Mola []
Oh, happy day! Examining the role of AI-powered voice assistants as a positive technology in the formation of brand loyalty
—Jennifer Huh, Hye-Young Kim, Garim Lee []