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Introduction

Journal of Marketing Management, 39(13/14)

POSTING TYPE: TOCs


Special Issue

Rituals and Routines: Reflecting change, redefining meaning, recasting scope
Julie Tinson & Pete Nuttall [] []

Shining the spotlight on marketplace rituals: a review and research agenda
Arun Sreekumar, Robert Alfonso Arias, Cele C. Otnes & Linda Tuncay Zayer [] []

Hen Dos and Don’ts: lifting the veil on tensions in consumer rituals
Nicole Porter, Amy Goode & Stephanie Anderson [] []

Use it or lose it ? : exploring the grey area of dormant possessions and the role of rituals in value dynamics of household objects
Chantal Assima, Maud Herbert & Isabelle Robert [] []

The influence of ritual efficacy on ritual vitality: temporal plaiting in the vestaval
Tonya Williams Bradford & John F. Sherry [] []

Everyday consumption during COVID-19
Brendan Canavan [] []

Standard Articles

Unpacking nontarget majority consumers’ responses to modest fashion: how market controversy perpetuates marketplace exclusion
Alice Audrezet & Béatrice Parguel [] []

Clowns, fuzzy worms and blooming flowers: becoming a ‘creative child’ through arts consumption
Iida Hietala [] []

Breaking down the crowd of backers: profiling cooperative strategies on a reward-based crowdfunding platform
Thomas Leclercq & Ingrid Poncin [] []