J Mar Comm
Introduction
Journal of Marketing Communications, 29(7)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Editorial
Diversity and expansion of marcoms and the missing elements
—Philip J. Kitchen [] []
Research Articles
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
—Levke Walten & Klaus-Peter Wiedmann [] []
An influencer like me: Examining the impact of the social status of Influencers
—Do Yuon Kim, Minjung Park & Hye-Young Kim [] []
Fighting negative rumors with trust-based rumor-refutation strategy
—Hyejin Kim, Euna Mehnaz Khan, Jisu Huh & Jaideep Srivastava [] []
Does sex sell? Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
—Kristin Stewart, Vassilis Dalakas & Danielle Eells [] []
Social anxiety and the consumer: Examining the relationship between social media users’ level of social anxiety and attitudes toward customer service channels
—Aneta Zalinska & G. Agopian [] []
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
—Mohammed Salem, Samir Baidoun, Rushdy Wady, Nael Alhajsaleh & Mohammed Hamouda [] []