J Global Mar
Introduction
Journal of Global Marketing, 36(5)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
A Systematic Analysis of Non-accidental Visual-Spatial Properties in Chinese Brand Names and Their Esthetic Associations
—Fanny Fong Yee Chan [] []
SMEs Combating Turbulence: Examining the Role of Pricing Capability in Mitigating Market Turbulence and Improving Business Performance
—Piyush Ranjan & Jogendra Kumar Nayak [] []
A Hybrid Analysis of Consumer Preference for Domestic Products: Combining PLS-SEM and ANN Approaches
—Nadjim Mkedder & Mahmut Bakır [] []
The Impact of Nostalgia on Brand Resurrection and Iconness: The Importance of Being Local
—Beatriz Gonzalez-Cavazos, Claudia Quintanilla & Edgardo Ayala [] []