The Meaning of Brands
Introduction
In a Complex World, Part of the Research Spotlight Series by MSU & TAMU CIBERs, 3 Nov 2023
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: Events
Posted by: David Griffith
Research Spotlight Series by MSU & TAMU CIBERs
Friday, November 3rd, 2023: 12:00 noon-1:30 pm EDT
Meaning of Brands in an Increasingly Complex World
For this webinar, we invited three international business/marketing scholars who have published important work in global branding area with specific focus on the meaning of brands across cultures. Our panelists will discuss their perspectives on addressing contemporary conceptual and methodological best practices necessary for publishing work in this area in major journals. This webinar will include short presentations followed by a discussion moderated by the co-hosts.
Panelists:
Claudio Alvarez, Baylor University
Elif Izberk-Bilgin, University of Michigan-Dearborn
Ela Veresiu, York University
Key Takeaways
- Learn some of the complexities related to the topic of global branding, and areas of high future research opportunity
- Gain insights into different theoretical foundations for advancing our understanding of meaning of brands in complex cultural contexts
- Tips related to best practices for publishing research in this field
Register at:
Co-hosts:
Ahmet Kirca, Michigan State University
David A. Griffith, Texas A&M University
Prior Webinars in the Research Spotlight Series can be viewed at:Â