ÂÜÀòÉç¹ÙÍø

Department Reflection Pieces

Introduction

Customer Needs and Solutions has created a category of article reflecting on various marketing departments

INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: Journal News

Posted by: Min Ding

Dear colleagues,

Greetings.

As you may know, CNS (Customer Needs and Solutions Journal) is publishing a series of articles on marketing departments (groups) that have made, and will continue to make, substantial contributions to our discipline and the practice of marketing. The short-term objective is to provide valuable information for doctoral candidates (even applicants) and job candidates and could be used by a department to share with other stakeholders. The long-term objective is for this series of articles, collectively (possibly as volumes of books), to become a historical and comprehensive record for our discipline.

We would like to update you on new department reflection pieces from four more distinguished marketing groups (Dartmouth, Kellogg, Rochester, UNSW), which should be of general interest to our community (listed in alphabetic order of the last name of the first author).

  • Kopalle, P.K., Golder, P.N. & Ailawadi, K.L. Marketing at Tuck: 120-Plus Years of Relevance, Rigor, and Impact. Customer Needs and Solutions, 10, 7 (2023). 
  • Krishnamurthi, L. The Kellogg School of Marketing: Past, Present, and Future. Customer Needs and Solutions, 10, 1 (2023).
  • Nelson, P. Simon Marketing. Customer Needs and Solutions. 10, 5 (2023). 
  • Roberts, J.H., Uncles, M., van Heerde, H.J. et al. Marketing at UNSW Sydney: Building Marketing Capability in Australasia. Customer Needs and Solutions. 10, 6 (2023). 

For your reference, here is the list of department reflections that have been published in the past (listed in alphabetic order of the last name of the first author):

  • Assael, H., Craig, C.S., Erdem, T. et al. History of the (NYU Stern) Marketing Department and Its Doctoral Program—1900 to 2021. Customer Needs and Solutions. 8, 102–104 (2021). 
  • Bradlow, E.T., Iyengar, R., Kahn, B.E. et al. Wharton Marketing: Where Academia Meets Practice. Customer Needs and Solutions. 8, 105–109 (2021). 
  • Hauser, J.R. The MIT Marketing Group. Customer Needs and Solutions. 9, 47–48 (2022). 
  • Thomas, M., Chun, H., Gupta, S. et al. Authentically Cornell: the Evolution of Marketing at Cornell Customer Needs and Solutions. (2022). 

Stay tuned, as several additional marketing groups have committed to contributing their stories.