Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 41(7)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
—Dhananjay Bapat, Linda D. Hollebeek []
The influence of social drivers on using ride-hailing services
—Nripendra P. Rana, Anurag Singh, Satyanarayana Parayitam, Anubhav Mishra, Deepa Bhatt Mishra []
The blockbuster blueprint: towards a stakeholder theory-based marketing framework
—Vijaya Patil, Weng Marc Lim, Hema Date, Naveen Donthu, Satish Kumar []
Examining the effect of brand coolness on communal brand connection and brand commitment: a mediation and moderation perspective
—Fortune Edem Amenuvor, Frank Akasreku, Kobby A. Mensah []
Effect of consumption values on consumer behavior: a Meta-analysis
—Michela Cesarina Mason, Stephen Oduro, Rana Muhammad Umar, Gioele Zamparo []
Exploring the privacy concerns of smartphone app users: a qualitative approach
—Haroon Iqbal Maseeh, Shamsun Nahar, Charles Jebarajakirthy, Mitchell Ross, Denni Arli, Manish Das, Mehak Rehman, Hafiz Ahmad Ashraf []
Resilience in service firms: the impact of social capital on firm performance during turmoil
—Fatma Hilal Ergen KeleÅŸ, Emrah KeleÅŸ []
Consumer knowledge and intention-behavior consistency
—Luping Sun, Xiaona Zheng, Luluo Peng, Yujie Cai []
How gamification elements benefit brand love: the moderating effect of immersion
—Hung-Tai Tsou, Mukti Trio Putra []
How perceived corporate social responsibility affects consumer citizenship behavior? Investigating the mediating roles of perceived employee behavior and consumer company identification
—null Utkarsh, Harmanjit Singh []