Updates from JMR
Introduction
"How I Wrote This" Podcast from the Journal of Marketing Research, more
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Journal News
Posted by: JMR Coeditors
JMR Updates
“How I Wrote This” Episode 3: The Impact of Soda Taxes
How are great papers born? Listen to the new podcast, How I Wrote This, in which JMR co-editors Brett Gordon and Karen Winterich interview the authors of great marketing papers to demystify how great papers come to be.Listen on , , or wherever you get your podcasts. Follow the podcast on Twitter () or visit the podcasts .
In Episode 3, Brett speaks with Stephan Seiler, Anna Tuchman, and Song Yao about their 2021 paper, . Soda taxes are a relatively new phenomenon, and this paper was among the first to provide a rigorous evaluation of their efficacy. Youll hear how the project came together and what the authors learned about handling feedback during the review process. This paper was a finalist for the Paul E. Green Award for the best paper published in JMR in 2021.
But wait! Are you wondering, what about Karen? Dont worry. Shell be back next month with Episode 4. to the podcast to make sure you always learn about the latest episodes.
Reviewer workshop at 蹤獲扦夥厙 Winter Conference
Please help us spread the word about the at the Winter 蹤獲扦夥厙 conference, from 1-4pm on Friday, February 23, 2024. Rebecca Hamilton (Editor in Chief, JMR) and Shrihari (Hari) Sridhar (Editor in Chief, JM) will serve as the workshop leads, with coeditors and senior marketing scholars serving as facilitators, and former JM editor Ajay Kohli offering plenary remarks. Participants who are relatively new to reviewing at top journals will submit their first round review of a paper before the interactive workshop, and facilitators will provide coaching and feedback during the session.
In-person participation is free for anyone registered to attend the 2024 蹤獲扦夥厙 Winter Academic Conference. Those who would like to participate can here: .