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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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Special Section: New horizons in customer experience: Exploring human embrace of Technologies 4.0 from a marketing perspective

Issue Edited by: Russell Belk, Carlos Flavián, Daniel Belanche, Park Thaichon

A systematic literature review of virtual embodied experience
—Juan Chen, Changhui Ning, Congbo Chen []

Chatbot or human? The impact of online customer service on consumers’ purchase intentions
—Shili Chen, Xiaolin Li, Kecheng Liu, Xuesong Wang [Google Scholar]

Chatbots in frontline services and customer experience: An anthropomorphism perspective
—Mai Nguyen, Lars-Erik Casper Ferm, Sara Quach, Nicolas Pontes, Park Thaichon []

Consumer engagement with AI‐powered voice assistants: A behavioral reasoning perspective
—Fulya Acikgoz, Rodrigo Perez-Vega, Fevzi Okumus, Nikolaos Stylos []

Do chatbots establish “humanness” in the customer purchase journey? An investigation through explanatory sequential design
—Yogesh K. Dwivedi, Janarthanan Balakrishnan, Abdullah M. Baabdullah, Ronnie Das []

Impact of perceived value on intention to use voice assistants: The moderating effects of personal innovativeness and experience
—Sebastian Molinillo, Francisco Rejón-Guardia, Rafael Anaya-Sánchez, Francisco Liébana-Cabanillas []

Matching digital companions with customers: The role of perceived similarity
—Katja Gelbrich, Alina Kerath, HaeEun Helen Chun []

NFT luxury brand marketing in the metaverse: Leveraging blockchain‐certified NFTs to drive consumer behavior
—Eunyoung (Christine) Sung, Ohbyung Kwon, Kwonsang Sohn []

Smart speakers and customer experience in service contexts
—Daniel Ruiz-Equihua, Jaime Romero, Luis V. Casaló, Sandra María Correia Loureiro []

The impact of service robots on consumer response: Examining the roles of consumers’ service expertise and technology expertise
—Xiaoyun Zheng, Yao-Chin Wang, Wei Wei, Lu Zhang, Da Huo [Google Scholar]

The impact of service robots on customer satisfaction online ratings: The moderating effects of rapport and contextual review factors
—Matteo Borghi, Marcello M. Mariani, Rodrigo P. Vega, Jochen Wirtz []

The more extroverted the better? Unraveling the complex relationship between service robots’ personality and the service robot experience
—Changxu (Victor) Li, Bart Larivière [Google Scholar]

The role of emotions in augmented reality
—Pei-Shan Soon, Weng Marc Lim, Sanjaya Singh Gaur []

When reality backfires: Product evaluation context and the effectiveness of augmented reality in e‐commerce
—Alexander Pfaff, Martin Spann []

Augmented digital human vs. human agents in storytelling marketing: Exploratory electroencephalography and experimental studies
—Eunyoung (Christine) Sung, Dai-In Danny Han, Yung Kyun Choi, Brian Gillespie, Anja Couperus, Marc Koppert []

Context in augmented reality marketing: Does the place of use matter?
—Simon von der Au, Philipp A. Rauschnabel, Reto Felix, Chris Hinsch []

Perception of avatars nonverbal behaviors in virtual reality
—Elodie Etienne, Anne-Lise Leclercq, Angélique Remacle, Laurence Dessart, Michaël Schyns []