J Mar Theory Prac
Introduction
Journal of Marketing Theory and Practice, 31(4)
POSTING TYPE: TOCs
How and when brand coolness transforms product quality judgments into positive word of mouth and intentions to buy/use
—Richard P. Bagozzi & Mozhde Khoshnevis [] []
Clearance vs. sale: promotion keywords and their implications for retailers and public policy
—Brian Gillespie, Kenneth C. Manning, O.C. Ferrell & Linda Ferrell [] []
Gratitude stimulates word-of-mouth more than words of thanks
—Fiona Cownie, James Haft, Van Vu, Natalia Natalia & Monsak Chaiveeradech [] []
How, when, and why do stores humor climates affect retail customer purchase?
—Michel Tremblay [] []
Reducing service sabotage: the influence of supervisor social undermining, job stress, turnover intention and ethical conflict
—Charles H. Schwepker & Christina K. Dimitriou [] []
Conflicting consumer cultures, shopping rituals, and the challenges of measuring consumer-based brand equity
—Monika Hajdas, Joanna Radomska, Aleksandra Szpulak & Susana C. Silva [] []
The gender earnings gap in sharing economy services: The role of price, number of stays, and guests accommodated on Airbnb
—Alexander Davidson & Mark R. Gleim [] []
Design aesthetics in predominantly-utilitarian versus predominantly-hedonic services: the what is beautiful is good and Ulysses effects
—Walid Chaouali & Nizar Souiden [] []
The impact of Artificial Intelligence on the marketing practices of Professional Services Firms
—Carl Bezuidenhout, Troy Heffernan, Roba Abbas & Michael Mehmet [] []