J Intl Con Mar
Introduction
Journal of International Consumer Marketing, 35(5)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
Ethnocentrism and Consumer Knowledge in the U.S. Auto Consumer
—John Story & Lynn Godwin [] []
Young Consumers Boycotting Profiles in the UK and Finland: A Comparative Analysis
—Jesse Tuominen, Eero Rantala, Asko Tolvanen, Vilma Luoma-aho & Terhi-Anna Wilska [] []
Effects of Ad Music Attitude on Ad Attitude, Brand Attitude, and Purchase Intention
—Md Washim Raja, Sandip Anand & David Allan [] []
A Cross-Cultural Investigation on Consumer Responses to Failures of Domestic and Foreign Products
—Ronnie Chuang-Rang Gao [] []
Utilization of Theory of Planned Behavior to Predict Consumer Behavioral Intention toward Buy-Local Campaign: Do National Identity Expressions Matter?
—Dudi Amarullah & Tanti Handriana [] []
Book Review
Cross-Cultural Marketing: European Perspectives, Ed. Tiziano Vescovi. Cheltenham, UK: Edward Elgar Publishing 2022. 352 pp. ISBN 978-1-80088-976-7. List price: $36.00 Paperback
—Abhijit Roy [] []