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Dear Colleagues,

Global Marketing SIG Board cordially invites you to submit your paper to the 2024 Global Marketing SIG (GMSIG) Conference in the beautiful Verona, Italy – the hometown of Romeo and Juliet.

2024 ÂÜÀòÉç¹ÙÍø Global Marketing SIG (GMSIG) Conference

May 24-26, 2024
University of Verona
Verona, Italy

Submission Deadline: December 15, 2023

The 2024 ÂÜÀòÉç¹ÙÍø Global Marketing SIG (GMSIG) conference will continue to reflect on the achievements, challenges, and development of the field of Global Marketing through academic paper presentations, interactive poster sessions, doctoral consortium, academic keynotes, and panel discussions on key themes. This year’s theme is designed to inspire global marketing researchers to explore how companies can leverage sustainability to drive growth across borders. The conference aims to provide all participants with opportunities to hear, think, and contribute creatively to the continuing formation of the global marketing field.

Previous GMSIG conferences have been held in Havana, Cuba (2017), Santorini, Greece (2018), Buenos Aires, Argentina (2019), Taormina, Italy (2021), Crete, Greece (2022), and Santiago, Chile (2023).

Conference Co-Chairs

Magnus Hultman, Peter Magnusson, Paola Signori, Goksel Yalcinkaya

Doctoral Consortium Co-ChairsÌý

Fabian Bartsch, Annie Cui, Timo Mandler, Katharina Zeugner-Roth

Key Dates

Submission to System Open: October 15, 2023
Deadline for Submission (Conference & Doctoral Consortium): December 15, 2023
Acceptance notification: January 28, 2024
Registration Open: February 1, 2024
Early Bird deadline: March 31, 2024
Conference Dates: May 24-26, 2024

CONFERENCE HIGHLIGHTS

1. Journal of International Marketing Special IssueÌý– A JIM special issue devoted to research presented at the conference will be published. Authors of presented papers are welcome to submit their work for possible publication in this special issue of the Journal of International Marketing.
2. Doctoral ConsortiumÌý– The Consortium will present a rare opportunity for doctoral students to enhance their research concepts, learn about the difficulties of executing international marketing research and building a thriving academic career in this area, and expand their professional connections.
3. Unique Cultural ExperienceÌý– What not to love! The idyllic Northeastern Italian town was the setting for three of Shakespeare’s plays – the most famous of which, Romeo and Juliet, permanently sealed Verona’s reputation as The City of Love.
4. Network with the World’s Leading International Marketing ScholarsÌý–ÌýThe conference program will be crafted to optimize professional growth and networking prospects. Several of the world’s foremost experts in international marketing have expressed their commitment to attending the conference.

DOCTORAL CONSORTIUM

This Consortium will offer Ph.D. students who are interested in international and cross-cultural marketing (broadly defined) the chance to enhance their research ideas, understand the challenges of conducting research in this field, and establish a successful career in the area. Additionally, students will have the opportunity to expand their professional networks.

The objective of the Consortium will be to facilitate a supportive discussion among doctoral students and the participating faculty on matters such as::

• Research trends in international marketing;
• Developing high-impact international marketing research for top journals;
• Managing the dissertation and job search process;
• Taking the first step towards an academic career.

SUBMISSION INSTRUCTIONS

Please submit your papers and/or extended abstracts electronically using theÌýconference management system. The submission system will open on October 15, 2023. A manuscript should only be submitted to one track. For up-to-date information about the conference and related events, please check the conferenceÌý. Any questions regarding this call for papers should be addressed to the appropriate track chair(s) or the Program Chairs.

We welcome two types of submissions:

1. Competitive Sessions – Two types of submissions are allowed in competitive sessions:
   • full paper submissions which must be 50 double-spaced pages or less, inclusive of all materials, including appendices and references.
   • shorter submissions (i.e., extended abstracts) focusing on projects that are advanced enough and show good potential.
2. Interactive Sessions – Shorter manuscripts or work-in-progress pieces that could benefit from informal feedback from other participants are appropriate for submission to the interactive sessions. These sessions are held in poster-style or roundtable discussion format that allows for interaction with other researchers with similar interests. Interactive submissions can be of an extended abstract nature and no more than 10 double-spaced pages.

All details about the conference are provided also on the GMSIG website

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We hope to see you in Verona in May 2024. Meanwhile, if you have questions about the conference, do not hesitate to contact Goksel Yalcinkaya (Goksel.Yalcinkaya@unh.edu).

Best wishes,

2024 GMSIG Conference Co-Chairs

Magnus Hultman
Brock University
mhultman@brocku.caÌý

Peter Magnusson
The University of Texas Rio Grande Valley
Peter.magnusson@utrgv.eduÌý

Paola Signori
University of Verona
paola.signori@univr.it

Goksel Yalcinkaya
University of New Hampshire
Goksel.Yalcinkaya@unh.edu