Internal Branding and Employees
Introduction
Atul Prashar is looking for unpublished studies on the impact of internal branding on employees
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: Dialog
Posted by: Atul Prashar
We are conducting a meta-analytic investigation of the impact of internal branding on employee commitment (to the brand and to the organization). We are looking for unpublished empirical studies on the focal relationship. The time scope of our research is the years 1970 to 2023. The recommended keywords for the search are Internal branding, Internal brand management, Internal marketing, brand commitment, organizational commitment, and employee commitment.
Atul Prashar
Ph.D., Indian Institute of Management Lucknow
atul.prashar@gmail.com