ÂÜÀòÉç¹ÙÍø

INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: Events

Posted by: Tana Licsandru

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Drive for Marketplace Inclusion: An Opportunity for Marketing Innovation – 2024 Winter ÂÜÀòÉç¹ÙÍø Pre-Conference

Co-sponsored by the Multicultural Marketplaces Network and ÂÜÀòÉç¹ÙÍø Marketing and Society SIG

Join us at the 2024 Winter ÂÜÀòÉç¹ÙÍø Pre-Conference on Marketplace Inclusion and Innovation. Funding support is available (more info below).

Where? St. Pete Beach,

When? 22-23 February 2024, just before the Winter ÂÜÀòÉç¹ÙÍø Conference

This pre-conference brings together a panel of industry and research thought leaders in a conversation about significant opportunities for marketing innovation arising when addressing inclusion comprehensively. We aim to create a space for dialogue and knowledge co-creation on pertinent areas for diversity and inclusion-engaged marketing between marketing practice and academe.

Confirmed speakers include (more to be announced, watch this space):

Industry Contributors

• Heide Gardner | Global Culture and Equity Consultant, Interpublic Group (IPG)
• Sanjita Pradhan | CDE, Senior Consultant, Be Equitable
• Chris Cole | Director, Diversity, Equity, Inclusion & Community Engagement, ÂÜÀòÉç¹ÙÍø
• Kai Deveraux Lawson, Co-Host of Mixed Company Podcast, Women in Marketing, 2022 Adweek 50
• Dr Willy Barnett, General Manager, Innovation Research & Strategy at Delta Air Lines

Academic Contributors

• Dr Samantha Cross, Associate Professor of Marketing, Iowa State University
• Dr Stacey Finkelstein, Professor and Area Head of Marketing, Stony Brook University and Chair of Marketing and Society Special Interest Group, ÂÜÀòÉç¹ÙÍø
• Dr Stephanie Dellande, Emerita Professor, Menlo College
• Dr Cristina Galalae, Lecturer in Marketing, Director of Equality, Diversity and Inclusion at the University of Leicester School of Business, University of Leicester
• Dr Tracy Kizer, Associate Professor of Marketing, Special Assistant to the President for Strategic Diversity, Equity, Inclusion, and Belonging (DEIB), Rollins College
• Dr Sterling Bone, Professor of Marketing, Director of the Huntsman ProSales Program at the Jon M. Huntsman School of Business, Utah State University
• Dr Aronté Bennett, Associate Professor of Marketing, Associate Dean of Diversity, Equity and Inclusion, Villanova University
• Dr Zannie Voss, Professor and Chair of Arts Management and Arts Entrepreneurship, Director of National Center for Arts Research, SMU Cox Business School
• Dr Glenn Voss, Professor Emeritus, SMU Cox Business School

To consult the pre-conference agenda, register for the event, or for more information, please visit the pre-conference website at: /events/academic/drive-for-marketplace-inclusion-an-opportunity-for-marketing-innovation/

This pre-conference is inspired by and made possible with an endowment from the late Professor Jerome D. Williams. The event is organized by the Multicultural Marketplaces Network (see ), an international network of marketing and consumer research academics.

Pre-conference funding support

With the generous support of Jerome D. Williams’ endowment and sponsorship of ÂÜÀòÉç¹ÙÍø Marketing and Society SIG, we are able to offer 10 doctoral scholarships of $100 each and 10 faculty scholarships of $50 each, to partially fund the cost of the registration fee. To apply, please complete one of the application forms below by no later than 25^th October 2023.

All scholarship applications will be jointly evaluated by the pre-conference co-chairs and MASSIG; decisions will be communicated by 10^th November.

Doctoral scholarship:

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Faculty scholarship:

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Hope to see you there!

Pre-conference co-chairs

Eva Kipnis and Tana Licsandru, on behalf of the Multicultural Marketplaces Network