J Mar Man
Introduction
Journal of Marketing Management, 39(11/12)
POSTING TYPE: TOCs
Editorial
Symbiosis or parasitism? A framework for advancing interdisciplinary and socio-cultural perspectives in influencer marketing
—Lauren Gurrieri, Jenna Drenten & Crystal Abidin [] []
Research Articles
Influencer marketing: a scoping review and a look ahead
—Kendra Fowler & Veronica L. Thomas [] []
Influencers and the attention economy: the meaning and management of attention on Instagram
—Kyle Kubler [] []
Influencer marketing and the ‘gifted’ product: framing practices and market shaping |
—Johan Nilsson, Riikka Murto & Hans Kjellberg [] []
Disability in influencer marketing: a complex model of disability representation |
—Jonatan Södergren & Niklas Vallström [] []
‘You need to change how you consume’: ethical influencers, their audiences and their linking strategies
—Aya Aboelenien, Alex Baudet & Ai Ming Chow [] []
Beyond the authenticity bind – Finstagram as an escape from the attention economy
—Amy Goode, Victoria Rodner & Matilda Lawlor [] []
No filter: navigating well-being in troubled times as social media influencers
—Nataly Levesque, Alysha Hachey & Albena Pergelova [] []
When parasocial relationships turn sour: social media influencers, eroded and exploitative intimacies, and anti-fan communities
—Rebecca Mardon, Hayley Cocker & Kate Daunt [] []