J Con Res
Introduction
Journal of Consumer Research, 50(3)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
—Not Just about Price: How Benefit Focus Determines Consumers’ Retailer Pricing Strategy Preference []
Chris Hydock; Luc Wathieu
Paper Meets Plastic: The Perceived Environmental Friendliness of Product Packaging
—Tatiana Sokolova; Aradhna Krishna; Tim Döring []
The Upscaling Effect: How the Decision Context Influences Tradeoffs between Desirability and Feasibility
—Ioannis Evangelidis; Jonathan Levav; Itamar Simonson []
How Do Consumers Read and Encode a Price?
—Gilles Laurent ; Marc Vanhuele []
Vocalizing Search: How Voice Technologies Alter Consumer Search Processes and Satisfaction
—Shiri Melumad []
Undermining Desire: Reducing Unhealthy Choices by Highlighting Short-Term (vs. Long-Term) Costs
—Paul E Stillman; Kaitlin Woolley []
Divergent Effects of Budgeting for Gifts versus Personal Purchases
—Yuna Choe ; Christina Kan; Evan Polman []
The Preference for Spontaneity in Entertainment
—Jacqueline R Rifkin; Katherine M Du ; Keisha M Cutright []
How Social Media Influencers Impact Consumer Collectives: An Embeddedness Perspective
—Rebecca Mardon; Hayley Cocker; Kate Daunt []
How Verb Tense Shapes Persuasion
—Grant Packard; Jonah Berger; Reihane Boghrati []