Australasian Mar J
Introduction
Australasian Marketing Journal, 31(4)
POSTING TYPE: TOCs
Doing Difference: The Bright Side, Dark Side, and Unexpected
—Marcus Phipps, Fang-Chi Lu, and Liliana Bove [] []
Towards a Marketing Renaissance: Challenging Underlying Assumptions
—Christian Grönroos [] []
Rescuing Unwanted Household Goods: Moving Towards a Circular Economy
—Paul Chad [] []
Defining Biometrics With Privacy and Benefits: A Research Agenda
—Ryan Payne, Brett A. S. Martin, Sven Tuzovic, and Shasha Wang [] []
City, Consumption and Interculturalism: How Cities Can Facilitate Consumer Acculturation
—Sorush Sepehr, Hartmut Holzmüller, and Philip J. Rosenberger, III [] []
The Effects of Anthropomorphised Virtual Conversational Assistants on Consumer Engagement and Trust During Service Encounters
—Arezoo Fakhimi, Tony Garry, and Sergio Biggemann [] []
Positively Original: Effects of Mindfulness on Social Media Tweets and Sentiment
—Amy Errmann, Shohil Kishore, and Sanghyub John Lee [] []
In-Store Communications: Understanding the Mundane, the Bright Sides, and the Unexpected
—Anne L. Roggeveen, Elisa B. Schweiger, and Dhruv Grewal [] []
Stay Together to be Strong: How Online Knowledge Sharing Matters
—Mai Nguyen [] []
Return on Investment of Complaint Management: A Review and Research Agenda
—Jamie Carlson, Tania Sourdin, Christine Armstrong, Martin Watts, and Tanya Carlyle [] []