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Winter ÂÜÀòÉç¹ÙÍø 2024

Introduction

Registration open for the 2024 Winter Academic Conference, St. Pete Beach, Florida, 23-25 Feb 2024

POSTING TYPE: Revisits

Posted by: Riley Fickett

Registration Open!

2024 Winter ÂÜÀòÉç¹ÙÍø Conference
February 23-25, 2024 | St. Pete’s Beach, Florida

Co-Chairs: Samantha Cross, Alok Saboo

2024 ÂÜÀòÉç¹ÙÍø Winter Academic Conference Website: ama.org/winter

Registration for the 2024 Winter Academic Conference is now open! Early bird pricing is available until Wednesday, January 17th. Register ASAP for the best possible price!

Theme: Unlocking Our Potential

As marketers, we have only just begun to embrace our potential. Our conference theme casts a wide lens on the many ways we, as marketing academics, can unlock our collective potential to be more impactful, more inclusive, appreciate diversity in thoughts and ideas, conduct research with a broader societal focus and embrace innovative methodological approaches to research. As we continue to explore newer topics (e.g., social media) and tools (e.g., machine learning) to address emerging challenges, a lot of work remains across domains that can benefit from our attention.

Initiatives undertaken by our ÂÜÀòÉç¹ÙÍø journals and associations over the past decade have started to shift mindsets and encourage researchers to expand their topical and methodological boundaries. These initiatives include:

  • The ÂÜÀòÉç¹ÙÍø-EBSCO-RRBM Annual Award for Responsible Research in Marketing
  • Journal of Marketing and Public Policy’s Strategic Vision for Rigor, Relevance, and Inclusivity
  • Journal of Marketing’s Better Marketing for a Better World initiative
  • Journal of Marketing Research’s issue on Mitigation in Marketing

Yet we have just scratched the surface of our potential as market researchers.

Mark your calendar and plan to attend the 2024 ÂÜÀòÉç¹ÙÍø Winter Academic Conference hosted at the newly renovated TradeWinds Island Grand Resort in St. Pete Beach, FL. This event will demonstrate how we, as global, diverse, innovative market researchers, craft value for firms and consumers through our research on consumption, market spaces, and firm practices to effect positive change within the marketplace, the wider society and within our academy.