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INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: Revisits

Posted by: Haiyan Hu

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PRELIMINARY CONFERENCE PROGRAM

Third Biennial “Out of (and into) Africa” Conference: African Consumer Marketing, Firm Strategies and Society

(Sponsored by: Morgan State University, CIBER-CMCC, and Howard University)

Date: November 6-7 (Monday-Tuesday), 2023 Venue: Online (through Zoom)

Conference Chair: Dr. Omar J. Khan, Morgan State University (omar.khan@morgan.edu)

REGISTER FOR CONFERENCE HERE: 

Following the success of the Inaugural “Out of (and Into) Africa” conference – International Symposium on African Consumer Marketing and Firm Strategies – which was held in person at the Graves School of Business and Management, Morgan State University, Baltimore in 2018, and then the outstanding success of the second conference (virtual) in 2021, we are now excited to launch the third edition of our “Out of (and Into) Africa” conference series, We received interesting and insightful submissions leading to strong selected papers, and now we are proud to present the preliminary program for the third “Out of (and into) Africa” conference!

We ask that all participants (authors, panelists, guest speakers, and audience members) please register immediately. Registration is quick and free of charge. Register above at the �������԰�.

Having provided the information requested on the registration form, you will be emailed (in about three weeks) a Zoom link for the conference. We hope to make this third edition of the “Out of (and Into) Africa” series an even more successful event than the first two, and look forward to productive contributions by all! The following is the Preliminary Conference Program.  Please note: All times are United States EST (Eastern Standard Time)

MONDAY, NOVEMBER 6, 2023

8:00am – 8:30am    Conference Opening; Conference Chair and Program Chairs Introduction to Biennial “Out of (and into) Africa” conference series

8:30am – 9:00am    Welcoming Remarks by university administration at Morgan State University, Howard University; Remarks by the United States State Department
9:00am – 9:30am    Plenary Speaker: CEO of Tony Elumelu Foundation (TEF), Somachi Chris-Asoluka

9:30am – 10:15am    Keynote Speaker: President and Group CEO of Transnational Corporation of Nigeria, Dr. Owen Omagiafo

10:15am – 10:30am  Virtual Coffee Break/Networking

10:30am – 11:00am   Presentation by Abel Sanchez-Hermosilla (Co-Founder, StoryMaking 4 Good & Brands, Agencies, and Sustainability Innovation at HP)

“Storymaking for Good’: The Co- Co-Creation Concept – How Co-Creation Can Drive Growth, Delight Consumers, & Benefit Our Planet”

11:00am – 12:00pm  PANEL: Moderated by Fatimah Ishola-Lemomu. Morgan State University

“Women in Business: Driving Economic Empowerment in Africa”

Panelists: Mary-Jane Ohobu (COO, Zaron Cosmetics), Somachi Chris-Asoluka (CEO, Tony Elumelu Foundation), and Gwyneth Gyimah (CEO/Founder, Hair Senta)

12:00pm – 1:00pm   Presentations of Research Papers
CONSUMER MARKETING TRACK: Dr. Haiyan Hu, Chair

1:00pm – 1:30pm    Presentation by Benet DeBerry-Spence (Professor/Chair, Marketing Department, University of Illinois-Chicago) “Consumer and Designer Brands in Africa”

1:45pm – 2:15pm:   Virtual Lunch Break/Networking

2:15pm – 3:15pm    PANEL: Moderated by Temitope Ajibola, Morgan State University
“Tech Entrepreneurship and its role in catalyzing Africa’s growth”

Panelists: Kwadwo Owusu-Agyeman (CEO, Paystack Ghana), Odunayo Eweniyi (Co-founder/COO Piggyvest), Tatenda Farusa (Founder, Imalipay), and Luke Mostert (Head of investments & Principal at Future Africa)

3:15pm – 4:15pm     Presentations of Research Papers
FIRM STRATEGY TRACK: Dr. Omar J. Khan, Chair

TUESDAY, NOVEMBER 7, 2023

8:00am – 9:00am    Plenary Speaker: Melvin Foote, President of Constituency for Africa

9:00am – 10:00am   Presentations of Research Papers
SOCIETY & INSTITUTIONS TRACK: Dr. Wheeler R. Winstead, Chair; Prof. Jean T. Wells, Co-chair

10:00am – 11:30am   PANEL: Moderated by Jean Wells, Howard University
“Impact of US/African Educational Partnerships on Students, Faculty/Administrators & Business”
Panel Participants: Dr. Bob Wekesa, Wits University (South Africa); Dr. Phiwokuhle Mnyandu, Howard University; Dr. Curtis Kidd, Howard University; Hakeem Ibikunle Tijani, Morgan State University; and Mourad Dakhli, Georgia State University

11:30am – 11:45am  Virtual Coffee Break/Networking

11:45am – 12:45pm   PANEL: Moderated by Prof Hakeem Tijani, Morgan State University “Building Successful African Businesses: Lessons from Young Entrepreneurs”
Panelists: Iyinoluwa Samuel Aboyeji (Founder, Future Africa), Maya Horgan Famodu (Founder, Ingressive), David Wachira (Co-founder & CEO, Waya)

12:45pm – 1:00pm   Closing Remarks by Conference Chair and Dean, Graves School of Business & Management, Morgan State University

1:00pm         End of Conference