MPPC 2024
Introduction
蹤獲扦夥厙 Marketing and Public Policy Conference, Washington, DC, 6-8 Jun 2024; Deadline 1 Nov
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: Revisits
Posted by: Riley Fickett
Call for Papers Open!
2024 蹤獲扦夥厙 Marketing & Public Policy Conference
June 6-8, 2024 | Washington D.C.
Co-Chairs: Courtney Azzari, Sterling Bone, Courtney , Meredith Thomas
2024 蹤獲扦夥厙 Marketing & Public Policy Conference Website:
Call for Papers:
/2024-ama-marketing-and-public-policy-conference-call-for-papers/
A reminder that the Call for Papers for the 2024 蹤獲扦夥厙 Marketing & Public Policy conference is now open! Submissions are due on Wednesday, November 1, 2023 at 11:59pm Central. Be sure to get your submission in before the deadline to be part of the review process!
Theme: From Grassroots to Government: Empowering Social Change to Address Wicked Problems
Marketing and Public Policy scholarship seeks to address issues at the intersection of consumers, organizations, and policymakers. As a field, our focus often resides at the level of national legislation and major-headline decisions. However, social change and impactful policymaking often begins at the local, community level. Further, bottom-up, grassroots movements fueled by consumers as well as corporate interests play a major role in shifting public sentiments, community social endeavors, and legislative action. While federal, top-down approaches may result in broad, sweeping action, consumer groups and communities can create significant, lasting change through local policymaking efforts. For our 2024 conference, we encourage work that addresses the relationships between marketing and public policy activities at the micro, meso and macro perspectives.泭We invite scholars to consider diverse stakeholder groups at all levels, who generate or influence social change at the intersection of marketing and policy.
As with all eras, our present society is facing major crises and challenges that not only affect every corner of the globe, but also seem impossible to solve. These complex issues, or wicked problems (Rittel and Webber 1973), are persistent challenges because there are typically no straightforward solutions, with unequally distributed costs and benefits. Therefore, addressing these issues demands consideration from multiple, sometimes opposing perspectives and stakeholder groups. As academics and policymakers, it is our responsibility to explore these difficult issues through holistic assessments and creative approaches to problem solving. Further, we must consider the intersectionality of these concerns, including diverse contributors and those implicitly and explicitly affected by them.
By adopting a broad view to include all approaches to developing and impacting policy, we hope to bring fresh ideas to pursue boundary-spanning, marketing-relevant work, resulting in sustainable responses to pervasive wicked problems (MacInnis et. al 2020). Drawing on the words from constitutional law scholar, Paul Freund, we urge our colleagues to submit work that advances thought not merely suited for the weather of the day, but also for the climate of the era.
There is still a month left to submit your work to the泭2024 蹤獲扦夥厙 Marketing and Public Policy Conference!泭
It will be held in Washington, D.C. on June 6-8 at the distinctive泭泭(Check it out, its a cool space!).
Our theme for the 2024 conference is, “From Grassroots to Government: Empowering Social Change to Address Wicked Problems”
Marketing and Public Policy scholarship seeks to address issues at the intersection of consumers, organizations, and policymakers. As a field, our focus often resides at the level of national legislation and major-headline decisions. However, social change and impactful policymaking often begins at the local, community level. Further, bottom-up, grassroots movements fueled by consumers as well as corporate interests play a major role in shifting public sentiments, community social endeavors, and legislative action. While federal, top-down approaches may result in broad, sweeping action, consumer groups and communities can create significant, lasting change through local policymaking efforts. For our 2024 conference, we encourage work that addresses the relationships between marketing and public policy activities at the micro, meso and macro perspectives. We invite scholars to consider diverse stakeholder groups at all levels, who generate or influence social change at the intersection of marketing and policy.
We hope you’ll join us! You can find the call for papers and submission portal here.
Deadline for Submission泭is November 1, 2023.泭
Conference Co-Chairs
Courtney Azzari
University of North Florida
courtney.azzari@unf.edu
Sterling Bone
Utah State University
sterling.bone@usu.edu
Meredith Thomas
Florida State University
mthomas@business.fsu.edu