ÂÜÀòÉç¹ÙÍø

POSTING TYPE: Calls: Conferences

Posted by: Riley Fickett/em>

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Call for Papers Open!

2024 Summer ÂÜÀòÉç¹ÙÍø Conference 

August 16-18, 2024 | Boston, Massachusetts

Co Chairs: Sertan Kabadayi, Myla Bui, Lauren S. Grewal

2024 ÂÜÀòÉç¹ÙÍø Summer Academic Conference Website:

/events/academic/2024-ama-summer-academic-conference/

Call for Papers:

/2024-ama-summer-academic-conference-call-for-papers/

The 2024 ÂÜÀòÉç¹ÙÍø Summer Academic Conference Call for Papers is now open! Deadline for submissions is Wednesday, February 7, 2024 at 11:59pm Central. Be sure to get your submission in before the deadline to be part of the review process!

Theme: Reconnecting With Humanity: Marketing’s Role in Promoting Responsible Technology While Serving People

Given the polycrisis that the world faces and newly emerging challenges, it is incumbent upon marketing academics and practitioners to continue guiding individuals, businesses and societies around the world to better prepare for an uncertain future driven by accelerated advances in different forms of technology. The influence of technology-powered marketing and its intersection with the global economy, geopolitics, socio-cultural issues and human behavior warrant exploration into transformative research that has potential for implementation in responsible business practices.

Mark your calendar and plan to attend the 2024 ÂÜÀòÉç¹ÙÍø Summer Academic Conference in Boston, MA, which will demonstrate the responsibilities of marketing to promote innovative, sustainable, inclusive and equitable technology-based offerings that advance the quality of life for humanity and the earth.

If you cannot join us in Boston, select virtual programming will be available on Monday, August 12.